First shot: Analyse the blog of Cindy King

1. Self-Introduction

I am Wendy, a year 2 GBSM student. I enjoy travel to everywhere as long as I am available, like the latest summer I just visited Taiwan with my friends. Recognizing different culture is the main purpose of travelling. Hope this course broaden my knowledge and beneficial of preparing for exchange.

I am Hilda, also a

year 2 GBSM student. I like the wes

tern and Japanese culture. I like their movies and fashion the most. So it is the main way for me to get know of their habit and their way of thinking. Actually, I am quite talkative as well. I enjoying talking with and meeting people all around the world. I can understand more about the cultural differences by communicating more with them.

My name is Howard. I am also a GBSM student. I love my program so much because of a word – Global. Recently, Globalization is a hottest topic around all over the world. How to have a widen view that different from others depending on the intention of learning. I desire ot experience different culture when I am still young. I hope this course enable to improve the recognition of intercultural perspective.

2. Introduction of our group

Our group name: United Nations

United Nations is famous organiza

tion, which integrates independent countries around all over the world. Different countries assign represe

ntative to attend committee of United Nations. Some of them dress their national costume represent their culture. We use “united nations” to be our group name as a symbol of integrating, recognizing and accepting different culture. More important, through learning different intercultural communication, we know more about the advantage and disadvantage of other culture.

3. Introduce the blog we find

URL: http://cindyking.biz/

The blog mainly focus on how to improve marketing and sales by communication. Improving Intercultural communication is the way to do so. Author mentions several useful tips about building up self-confidence and having awareness of other peopl

e that have different culture background. By providing different tips, it is tightly related to Marketing and sales and knows how importance of intercultural communication.

4. Authorship

Cindy King is a resident of five countries who has been working in the field of international sales and marketing more than 25 years. She helps businesses get more international sales and do successful marketing globally. She has four years working with Muslims; three years with Jews and one year with Catholics. That is why she has deep understanding of different cultures.

Cindy is not only an experienced marketer, but she is also a talented linguist. Besides her mother tongue, English, she can speak in French and German fluently. Also, she formerly dabbled in Spanish, Italian, Dutch, Swiss and Malay. This helps her communicating with the people of different cultures much easier.

5. Viewership

The main viewers of the blog are the people who are interested in marketing and intercultural communication, like students, marketers, etc. Also, the blog is one

of the tool that Cindy used to show her profession and get clients, so the bosses of different business are the main target readers. We can know that in the web page of FAQ. More importantly, her main targeted viewers are Internet users. Otherwise, she can deliver nothing through Internet and blog.

6. Motivation behin

d the creation of the blog

This blog is a place where Cindy can share how to develop cultural and international skills for international marketing. She can also express her own view about international marketing and intercultural communication. What is more, people all over the world can read her blog in Internet, so that she can promote her profession and ideas. She will get more international clients if there are more and more people read her blog, agree with her view and pay attention to her. It is a way of pull marketing, which can help Cindy promoting herself with low cost.

On the other hand, it is good to use blog as a sharing channel because people all over the world an access and read it easily. There is no national boundary in the world of Internet. People can leave their comments, share and communicate with Cindy directly and quickly. It is a convenient, interactive and immediate channel for people to communicate.

7. Succeeds of the blog in promoting creativity and innovation

The blog is able to facilitate creativity and innovation. First of all, it gives 8 tips ab

out the intercultural communication. The blog has mentioned an innovative idea – Trust in intercultural communicati

on. We need to first be trustworthy before we build trust in others. So we can have trust-building relationship a

mong different parties. Also, we need to learn to communicate with oth

ers that have different cultural values. We shouldn’t fear aggression because of the cross-cultur

al difference. It focuses on the importance of “trust”. This idea is usually ignored by many people. But it is an innovative idea.

Second, in terms of creativity, the writer chooses to use blog rather than textbooks as distributio

n channels. The readers can give the feedbacks immediately. It is a two-way channel that allows the writer and the reader to communicate effectively. Moreover, the reader can share different views in the blog. Since the writer updates the blog everyday, it can get a closer relationship with the readers.

Even the blog is mainly talking about business, it is undeniable that intercultural communication is vital for business. This blog can promote creativity and innovation about intercultural communication.

8. Failure of the blog in promoting creativity and innovation

The blog has some rooms to improve in terms of promoting creativity and innovation. Since the blog only mentioned about the cultural difference, it hasn’t explain about the details of the differences such as the culture of different countries. So the reader may only know that they need to improve it. The writer doesn’t provide any practical suggestion for the reader. By adding the practical suggestions, more reader will be benefited.

9. Why like or dislike the blog

The tips of intercultural communication are clear. Author highlights the main points of each tip in red as well as some outlines are provided. It lets viewers understand clearly what she is going to say.

Viewers are allowed t

o sign up their email in order to get further tips. It is useful that author knows what questions viewers will ask and viewers are encouraged to raise their questions through sending email.

Also, there are many links that can link to the author’s other Internet community web site, e.g. Facebook. Readers can know her more if they want to and this can build the relationship between the author and the readers.

However, there are almost no pictures to be included in blog. The whole page of blog is only written by word without intersting pictures and the design of blog is so simplified. If blogger adds some pictures or videos, the blog would be more attractive.

10. Suggestions for improvement

Actually, the blog is great since there are many marketing knowledge and intercultural affairs which is analyzed from different aspects and point of view. But it is a bit boring as there are not many pictures and videos. Also, it is not user-friendly for a reader whose native language is not English. So we suggest Cindy may upload more photos and videos to the blog. It will be more attractive and effective to share the ideas. Communication is not only by languages, but also other methods like body languages and pictures, etc.

11. Recommended Posts

Here are some posts that are useful and meaningful for us to read.

A.) http://cindyking.biz/trust-in-cross-cultural-communication-–-tip-16/

This post is talking about the trust is based on honesty. Trust is important for every relationship. And it can make our conversation more effective. Nobody wants to do business with a company they cannot trust. In the same meaning, nobody wants to build a relationship with someone they cannot trust. So this post is meaningful for us to read. If we can do it, we will be a successful person no matter in any aspect.

B.) http://cindyking.biz/trust-in-cross-cultural-communication-–-tip-13/

Trust is partly based on them getting what they expect and what they promised. There are many cultural differences between different nations and different people may use the same words but understand different meanings. So we need to clearly explain what we promised and know their expectation. And the most important is to do what we promised. This post will be useful for us to know more about ‘Promise’.